NEW

Our style motto? The bolder the better—as proven by our Vacation Vibes Bright Stretch Bracelet Set of 8. Featuring 8 individual slip-on stretch styles in vibrant summer-fun  shades, this set can be warn all together, mix and matched for your favorite combinations or shared with your...

Build a balance of gleaming beaded detail with the Undertow Enamel Bead Charm Bracelet. Featuring a series of cylinder beads mismatched in size and color, this piece sits on a natural-toned cord and contains connecting jump rings.

Introducing the Under the Sea Anklet: Dive into style with this ocean-inspired accessory. Crafted slightly larger than our original bracelets, this waterproof anklet ensures your ankle is as stylish as your wrist. From surf to shower, it's ready for any aquatic adventure. Embrace its...

Introducing the Under the Sea Bracelet, the original that sparked a wave of admiration. Handcrafted with shades reminiscent of the ocean depths, each piece is a testament to artistry and individuality. Waterproof and meticulously crafted, it evolves in charm with every wear. Dive into...

Meet your new everyday ring. The Twisted Dome Ring features a smooth, twisted design with a high-shine finish that feels classic but never boring. It’s bold enough to stand on its own, but still easy to stack with your go-to bands for an effortless...

Transform your necklace collection with the unexpected and dynamic Turquoise Stone Choker. This style boasts genuine turquoise stones wrapped around a clear, durable wire with no stretch. The total length of the choker measures 14’’ with a 3’’ extension. 

Brighten up your summer wardrobe with our Turquoise Bead Stretch Anklet! A vibrant way to liven up any look, this easy slip-on style anklet is the perfect beach accessory.WaterproofGo surf, snowboard, or even take a shower with them on. Easy On and Off One size fits most, easy to slip...

Escape to paradise. The Tropics Crew Sweatshirt features vibrant island-inspired artwork, a relaxed fit, and all the cozy comfort you need for breezy beach nights and early morning coffee runs. Soft, easygoing, and made for everyday adventures, it's the perfect layer to throw on wherever...

Escape to island time in the Tropical Oasis Hoodie. Featuring a laid-back beach graphic with palm trees, tropical blooms, and a colorful toucan, this ultra-cozy hoodie brings vacation vibes wherever you go. Perfect for cool beach nights, weekend adventures, and everyday lounging.

Introducing the Tropic Bracelet, where vibrant hues blend in harmony with artisanal flair. Handcrafted with a fusion of pink, orange, blue, and white threads, each bracelet is a celebration of individuality. Waterproof and meticulously crafted, its charm only amplifies with each wear, exuding a...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your anklets every day only enhances the natural look and feel....

Handcrafted using hypoallergenic sterling silver, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Stand out in a crowd with our Triple Hoop Earrings. Featuring three hoop earrings connected...

Introducing the Toucan Bracelet: a vibrant celebration of tropical hues that ignite the senses. Like the exotic plumage of its namesake bird, this bracelet is a masterpiece of vibrant contrasts. Waterproof and crafted for longevity, each piece is as unique as the tropical landscape...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning.Discover micro moments of love in our Tiny Heart Choker. Available in...

Make waves this summer with our Tie Dye Wave Ring. Available in a silver finish and a fun tie-dye design, our Tie Dye Wave Ring adds a splash of summer fun to your look. 

Introducing the Tides Bracelet, where timeless elegance meets artisanal craftsmanship. Handcrafted with serene shades of light blue, white, and grey, each bracelet is a testament to individuality. Waterproof and meticulously crafted, it only gets better with time, reflecting your journey in every thread. Embrace...

Introducing the Tides Anklet: a stylish extension of our iconic bracelets, now adorning your ankle with a touch of coastal elegance. Crafted slightly larger for the perfect fit, each anklet is 100% waterproof, allowing you to surf, snowboard, or shower with ease. Embrace the...

Grab your board—and The Skatepark Project Style Pack! This three-piece set features a gold beaded beauty, a classic Malibu style, and a beaded stretch bracelet in white, tan, and black hues. For every style pack sold, Pura Vida will donate 5% of the purchase...

It doesn’t get more classic than The Skatepark Project Original Bracelet. This stackable string style features a trio of neutral hues that work with any outfit. For every bracelet sold, Pura Vida will donate 5% of the purchase price to  and its mission to...