NEW

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Your everyday stack just got a glow up. The Goldie Woven Seed Bead Bracelet features delicate seed beads woven with subtle gold accents for the perfect hint of shine. Lightweight and adjustable, it’s made to keep up with spring break plans, beach days, and...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with them...

Need to spice up your accessory game? Our Golden Poppy Seascape Stretch Bracelet has got you covered! With its vibrant, inviting colors, this charming piece is perfect for adding a pop of color to any outfit. Whether dressing up or keeping it casual, this...

Our Gold Heart Bead Stretch Ring is the ultimate symbol of love and style! Crafted with gleaming gold, this ring adds a touch of romance to any outfit. With its stretchy design, it fits comfortably on any finger, making it perfect for any occasion....

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique— in fact, the more you wear it, the cooler it looks. Grab yours today to feel the Pura Vida vibes. WaterproofGo surf, snowboard, or even take a shower with...

Do a 360 flip with our Gold Check Fidget Ring. This waterproof, spin-around design features a subtle checkerboard pattern, with a stainless steel base and 18k gold plating. For every ring sold, Pura Vida will donate 5% of the purchase price to  and its...

Each magnetic gift box comes with an exclusive sticker & can fit a few bracelet & jewelry products.

Sunshine, sisterhood, and serious sparkle. The Gamma Phi Beta collection is all about feel-good color, golden details, and house pride you can wear on repeat. Whether you’re running to class or heading to Reveal Day, these pieces make every outfit—and every moment—a little more...

Our Future So Bright Bracelet Card can be a great reminder to embrace the unknown, take risks and make your dreams a reality. This is the perfect gift for a birthday, graduation or any occasion that calls for some excitement and a fresh start!...

Save 35% on bracelets by purchasing our Fruitas Friendship 5 Pack ($46 value), featuring 5 of our top selling original and braided bracelets! Wear them all together, mix and match your favorite combinations or share with a friend. Every bracelet is unique and hand-made therefore a...

Our juiciest jewelry yet! This mouthwatering choker features 5 super cute enamel fruit charms. The sweetest part? We have a charm bracelet to match.

Handcrafted using hypoallergenic sterling silver and 18k gold plating, each piece in our Demi-Fine Collection is artisan-made and unique. Treat yourself or someone special to a keepsake that will live on and look stunning. Bohemian meets sophisticated with these Fringe Huggies, featuring a mini hoop with...

Like a friendship bracelet—but with a twist. The Friendship Ring Bracelet features a double-cord design threaded through a shiny gold ring that symbolizes connection, unity, and all the people who make life sweeter. Each style comes in a juicy, mixed-color combo (hi, Creamsicle +...

The classic friendship bracelet—leveled up. The Friendship Cord Bracelet features a chunkier braided design in bold, juicy color combos (Blueberry, Creamsicle, Sorbet... need we say more?). It’s got a sturdy pull-tie closure that keeps things comfy and secure, plus shiny gold-tone accents for that...

Save 31% on bracelets by purchasing our bestsellers bundle ($70 value), featuring 10 of our top selling originals of all time! Wear them all together or mix and match your favorite combinations. Every bracelet is unique and hand-made therefore a slight variation in color combination may occur.WaterproofGo...

Now feet-uring: Our Freshwater Pearl Anklet! This ultra-chic style comes on a luxe silver cable chain, with a strand of itty bitty freshwater pearls. Each pearl is 100% genuine, so every one is unique (just like you!)

Introducing the Frangipani Stretch Bracelet: a vibrant ode to summer fun! With playful orange and pink stripes and a charming frangipani flower charm, it's the perfect accessory for beach days and sunny escapades. Slip it on, soak up the sun, and let your style...

Our Fortune Beach Stretch Pack is the newest member of our Vacation Vibes collection! These bracelets feature a vibrant mix of colors that bring to mind the carefree spirit of beach days and ocean breezes. Made with a durable elastic core, they combine style...

Show your support for our brave service members and their families with our For the Troops Original Bracelet! For every bracelet sold, Pura Vida will donate 5% of the purchase price to . Semper Fi & America’s Fund cares for our Nation’s critically wounded ill,...